Free The Bid is proud to be partnering with the Ad Council, the leading producer of public service advertisements in the United States for over 75 years.

The Ad Council is the non-profit behind well-known and iconic campaigns including Smokey Bear, “A Mind is a Terrible Thing to Waste” and “Love Has No Labels.” The Ad Council works with creative agencies on more than 40 national campaigns, each sponsored by non-profit organizations or federal government agencies. With the Ad Council’s pledge, each of these campaigns will now be guaranteed to consider the work of at least one female director during the triple-bid process.


“Signing the Free The Bid pledge was a no brainer. It’s an important step for our industry in ensuring that we have equal representation around the table. We’re thrilled to make sure more female directors are given the chance to lend their talent to our social good campaigns. Diverse perspectives results in better creative, hands down.”

Lisa Sherman, CEO, AdCouncil