FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]
A young girl discovers a way to honor a grandmother who she’s recently lost, with help from some innovative HP technology. Director Peyton Wilson‘s latest spot for HP tells an intimate story of loss and healing that beautifully captures the emotional resonance of its subject matter. Not only was this [...]
“BBDO is committed to promoting and pursuing gender equality within the advertising industry. That is why we did not hesitate to become one of the charter agencies pledging their support for the Free the Bid initiative. Since making this pledge last September, the number of female directors invited to participate [...]
Eloquent, elegant, emotional, and edgy, this music video by new director Jessy Moussallem is a powerful ode to the rise of the spirit of Arab women. Watch it and your heart will soar. 1.4 editor / curator Lyndy Stout talks with the just-signed to Caviar director (whose Free The Bid profile [...]
It feels like a dream – dancers lope around corridors of a gorgeous modernist house, each using their bodies to explore the limits of the space. At times, they collide, limbs melting into one another, but there’s a deep sense of solitude that pervades. Holly Blakey, director and choreographer, frames [...]
The Free The Bid team has been loving Charli XCX‘s star-studded new video for her song “Boys” since it dropped on Wednesday. Seems like the rest of the world is loving it too – “Boys” has already racked up an impressive 5 million views at the time of this post. [...]
Age ain’t nothing but a number for talented director Emily Gurland, currently a student at Tisch. Her work has a clarity of vision that’s rare for a director at any stage of her career, and we can’t wait to see what’s next for her. Emily Gurland is a born and [...]
June is Pride Month, and it’s a perfect time to showcase the beautiful work of Daisy Zhou, whose videos for Nike, featuring transgender vogue dancer Leiomy Maldonado, have been garnering quite a bit of attention for the young director. Growing up between Shanghai and rural Pennsylvania, the one constant Daisy [...]
This month, we’ve received some amazing statistics from our friends at FCB about Free The Bid’s implementation. FCB is one of the agencies that took the pledge to #freethebid early on, and they’ve been seeing overwhelmingly positive results of giving women an equal shot! “This is a 6 months update [...]
Success! Another MAJOR brand has taken the Free The Bid pledge, committing to support women directors! We’re thrilled to announce that Airbnb is now a pledged brand. This means that for every ad campaign, Airbnb has agreed to include at least one female director in the bidding process. This is [...]
“Free the Bid’s work to raise awareness and transparency of the issue has motivated us to help change the stats. For us, it is not about filling a quota by giving opportunity to female directors regardless of talent, it is about the extra push to discover the best female directors [...]
Second part of 1.4 curator and editor Lyndy Stout’s showcase of recent female directors’ work that she loves… Olya Oleinic Production Company: Halal Maison The Faux, Chubby Chaiser I like rummaging around Amsterdam-based Halal’s roster because there’re always some hidden gems like this CG film in photographer Olya Oleinic’s portfolio. It’s [...]
Free The Bid is proud to be partnering with the Ad Council, the leading producer of public service advertisements in the United States for over 75 years. The Ad Council is the non-profit behind well-known and iconic campaigns including Smokey Bear, “A Mind is a Terrible Thing to Waste” and [...]
1.4 curator and editor Lyndy Stout goes on a bender of watching the latest films, commercials and music videos directed by women. Here are a few of her favourite current hot pieces. Although these directors are all brilliant at working with agency creatives and shooting scripted commercials, she’s opted to show [...]
Introducing Little Minx director A.V. Rockwell, one of the most recent additions to the Free The Bid family! A.V. Rockwell is an award-winning screenwriter and director from Queens, New York. Acknowledged as a “rising indie filmmaker” by Entertainment Weekly, her work which includes the short film collection Open City Mixtape, [...]