FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]
Success! Another MAJOR brand has taken the Free The Bid pledge, committing to support women directors! We’re thrilled to announce that Airbnb is now a pledged brand. This means that for every ad campaign, Airbnb has agreed to include at least one female director in the bidding process. This is [...]
Second part of 1.4 curator and editor Lyndy Stout’s showcase of recent female directors’ work that she loves… Olya Oleinic Production Company: Halal Maison The Faux, Chubby Chaiser I like rummaging around Amsterdam-based Halal’s roster because there’re always some hidden gems like this CG film in photographer Olya Oleinic’s portfolio. It’s [...]
Free The Bid is proud to be partnering with the Ad Council, the leading producer of public service advertisements in the United States for over 75 years. The Ad Council is the non-profit behind well-known and iconic campaigns including Smokey Bear, “A Mind is a Terrible Thing to Waste” and [...]
1.4 curator and editor Lyndy Stout goes on a bender of watching the latest films, commercials and music videos directed by women. Here are a few of her favourite current hot pieces. Although these directors are all brilliant at working with agency creatives and shooting scripted commercials, she’s opted to show [...]
Introducing Little Minx director A.V. Rockwell, one of the most recent additions to the Free The Bid family! A.V. Rockwell is an award-winning screenwriter and director from Queens, New York. Acknowledged as a “rising indie filmmaker” by Entertainment Weekly, her work which includes the short film collection Open City Mixtape, [...]
Since Free The Bid’s launch in late 2016, some of the world’s TOP AGENCIES have joined us. FCB, gyro, Digitas and McCann have not only taken the pledge, but have provided the case studies below, showing how Free The Bid can be utilized to get AMAZING directors hired for AMAZING [...]
Meet Raine Allen Miller, one of the newest additions to our database of signed directors! She is currently signed to Somesuch. Her first music video for Salute’s track ‘Storm’ was inspired by Brexit and is a celebration of immigration and made her one of It’s Nice That’s ‘one-to-watch’. She’s since helmed projects [...]
We’re excited to add recently signed writer/director Minhal Baig to our database of signed directors! In January, Minhal was signed to StrangeLove in the US and UK. Minhal Baig graduated from Yale University in 2012 with a Bachelors degree in Fine Arts. She is a current member of Film Fatales. [...]
Java Jacobs is twenty-five, talented, and recently signed. Her story is unusual. After winning awards for a short film she made in school, Java invested the award money into making a spec commercial for Canal+ that went viral and, after airing duringthe Olympics, continues to air today! This [...]
NextRound Productions
The Women’s Marches that took place on January 21st, in the aftermath of Donald Trump’s inauguration, drew unprecedented crowds into the streets in cities all across the world, pledging support for the rights of all women and disenfranchised people. Our hearts are still pounding from the inspiring turn out! Based [...]
It’s only been three months, and we have grown infinitely thanks to all of your incredible support and efforts! By pledging to Free The Bid, agencies and brands have increased the demand for women directors over night. In the new year we will cover how some of the agencies implement [...]
This week I want you to meet Orian Barki – An unsigned director who is one of the freshest voices in documentary filmmaking. She grew up in Israel, where she started her work directing and editing films that were broadcasted on Israeli TV. The first film I saw Orian direct [...]
We kid you NOT! Today HP, Visa, BBDO, F&F and Gyro have pledged their financial support for #FREETHEBID so we can take our initiative GLOBAL. Where’s a better place for them to announce it then at the Women’s Entrepreneurship Day (WED) at the UN: A day held on the 19th of [...]
1. How did you get into advertising? When I was 16 I studied two years at Art College, I loved everything that involved creativity and so it was hard to decide what discipline to specialize in. Eventually I focused on graphic design. However on the final year I had a [...]