Tag Archive: Press

HOW TO FREE THE BID

FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]

KINGA BURZA x SPECIAL K

No more red swimsuit! Special K’s #PoweringYou campaign represents a new direction for the brand – it’s packed to the brim with women of all ages and stages of life, each a force of energy in her own right. Through director Kinga Burza’s lens, a pregnant woman swims laps in [...]

CREATIVITY 50

In December, our founder Alma Har’el received the huge honor of being included in the AdAge/Creativity 50 for her accomplishments with Free The Bid over the past year. It was incredible to be included among such cultural game-changers as Patty Jenkins, Rihanna, Reed Morano, and Jordan Peele. “Prior to 2017, [...]

ADINAH DANCYGER – THE LIFE OF A SHORT FILM PT. 1

How does a short film come to be? What’s the process that takes the initial spark of an idea from a director’s notes and sketches onto the set and beyond, to being screened in festivals, showcased on content platforms online, or winning awards?  Adinah Dancyger is currently in the midst of [...]

CHIARA GRABMAYR x PENNY

Although presents and decorations sometimes steal the spotlight during the holidays, Chiara Grabmayr‘s vision of the season takes a decidedly different turn. Chiara’s gorgeous spot for German supermarket Penny, created with agency Serviceplan, follows one brave woman’s journey through an obstacle course of wintery dangers – a frozen lake, a [...]

HERE’S THE WORK – HAPPY HOLIDAYS!

Feast your eyes on a delectable selection of amazing recent work created by the fabulous directors in our database.    This quarterly round-up, along with our weekly interviews and daily social media updates, is our way of shining a bright spotlight on talented directors who you should strongly consider to direct your next project!    This is only a [...]

NEW PLEDGES & FILM BURSARY

Exciting updates for you, Free The Bid fam!    We are thrilled to announce that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed the pledge!    AMV BBDO’s Executive Head of Production Francine Linsey said:    “I love “Free The Bid”, [...]

HANNA MARIA HEIDRICH x DEBENHAMS

Happy Holidays, readers! Need an added boost of fairytale magic to get into the spirit of the season? Director Hanna Maria Heidrich (Believe Media, Radical Media) has got you covered! Hanna Maria’s festive and sparkling “#YouShall” campaign for UK department store Debenhams updates the classic Cinderella tale of missing shoes [...]

MALIA JAMES x BOSE

When looking to shoot loose, intimate, authentic-feeling footage of musicians Niall Horan, Ray BLK and Maren Morris, audio equipment brand Bose turned to a director with first-hand knowledge of life on the road. In addition to her career as a commercial director, Malia James has spent years on tour as [...]

AMY YORK RUBIN

 Amy York Rubin, newly signed to the roster of Tool of North America, is something of a comedic chameleon. Amy’s work across episodic TV and branded content shows the range of her talents – not only is she a talented comedy director, having worked on episodes of shows like SMILF [...]

KATYA BANKOWSKY x NFL

When shooting footage of sports, many directors don’t go beyond depicting the power and athleticism of the players. Katya Bankowsky, newly signed to Strike Anywhere, goes deeper in her latest work for the NFL. Through her lens, both NFL athletes and aspiring youth football players get to explore the many [...]

BRIDGET SAVAGE COLE

There are always two sides to the conversation on how technology affects contemporary life. On the one hand, we’re now more capable than ever before of communicating across the globe and accomplishing tasks that were previously the stuff of science fiction. The flip side, of course, is that we’re now [...]

SAMI’S PICKS – HEFORSHE

Introducing Sami’s Picks : a new column by contributor Sami Kriegstein. Sami will round up a selection of the best recent music videos directed by women and share them with us! Sami Kriegstein is the founder and creative director of the Los Angeles Music Video Festival, which just celebrated its [...]

KIM JACOBS x AIR CANADA

Kim Jacobs‘ latest spot for Air Canada (created with pledged agency JWT) is an important reminder of our potential for generosity. When given two free tickets to anywhere in the world (one for themselves, one to be shared), Air Canada travellers let their imaginations run free. Their globe-hopping adventures, preserved [...]

FREE THE BID TURNS 1

Have you ever seen a one year old who can run? Thank you to all  of you who made this possible by working with us every day. That’s right, our little initiative that could is celebrating its first year in action. What a year it’s been! What started out as [...]