Tag Archive: Pledge

HOW TO FREE THE BID

FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]

#HEREWEARE ON THE CROISETTE – GOODBYE CANNES LIONS!

The 2018 Cannes Lions Festival is drawing to a close. After our incredible start to the festivities with P&G‘s announcement of their commitment to the Free The Bid pledge, we were able to cap off the eventful week with a last-minute celebration, thanks to our friends at pledged brand Twitter! [...]

P&G TAKES THE PLEDGE

Massive news from Cannes Lions 2018! We are beyond thrilled to announce that Procter & Gamble (P&G), the world’s largest advertiser, has not only taken the pledge to Free The Bid, but will be helping expand Free the Bid worldwide over the next 3 years, in partnership with HP and [...]

RACHEL MCDONALD x HP

In a world where more and more dads are looking to advertising to reflect the pride they take in fatherhood, Father’s Day marketing presents a unique opportunity to tell nuanced stories of generational relationships between men. To celebrate the holiday this year, pledged brand HP (who recently shared impressive statistics [...]

CHRISTELLE DE CASTRO x SALLY HANSEN

What do a florist, a ceramicist, a taffy-maker, and a boxer have in common? Each profession relies heavily on working with your hands, and there’s no reason those hands can’t be beautifully manicured while they work wonders. Beauty brand Sally Hansen and pledged agency Anomaly tapped director Christelle de Castro [...]

HP STATS

The numbers are in – Free The Bid‘s pledge has had an undeniable effect on pledged brand HP‘s marketing! On May 30th, 2018, HP unveiled new data proving that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative [...]

HALF THE PICTURE x FREE THE BID

(l-r) Kim Gordon, musician, artist; Melodie McDaniel, director; Denise Milford, cinematographer; Kim Jacobs, director; Amy Adrion, director   On Tuesday, June 6th, Free The Bid had the incredible opportunity to host an intimate screening of director Amy Adrion‘s “Half The Picture,” at Neuehouse Hollywood. Half The Picture consists of interviews [...]

A.V. ROCKWELL x AD COUNCIL x SUSAN G. KOMEN

In order to raise awareness of the fact that black women are 40% more likely to die from breast cancer than white women, breast cancer organization Susan G. Komen teamed up with The Ad Council (who have pledged to Free The Bid), ad agency Translation, and Little Minx director A.V. [...]

CHRISTINE YUAN x PABST

What is the state of the American Dream in 2018, when the USA is more diverse, yet in many ways more divided-feeling than ever before? What does it mean, on an individual basis, to thrive in America, and how can we bridge the gaps between our experience to see eye-to-eye [...]

WOMEN IN INNOVATION MEET-UP: LA

(l-r): Carrie Stett, Nora Kirkpatrick, Samantha Gorman, Nicole McDonald, Tanya Leal Soto, Lily Baldwin, Aya Tanimura, Anne Marie, Janie Fitzgerald, Jenn Duong On Friday, June 1st, Free The Bid, our Innovation Ambassador Nicole McDonald (VR/Interactive Director), and Julia Sourikoff (EP, VR/AR, Tool of North America) hosted “Women Directors Telling Groundbreaking Stories [...]

MEGAN PARK x IGNITE

When women are absent from positions of power, the conversations about our bodies and our rights become downright absurd. Director Megan Park at Prettybird shows just how dangerous this brand of ignorance can be, in two PSAs created with pledged agency Pereira & O’Dell for nonprofit organization IGNITE. The spots [...]

INNOVATION 101

Excited by the launch of our Innovation section, but don’t know where to begin? Looking for resources and information on the fields of 360°, AI, AR, Experiential, Interactive, Livestreaming, and VR? Well, look no further – below you’ll find our guide to all things Innovation, compiled with the help of [...]

SASHA LEVINSON x LAS VEGAS

In creating a campaign for the Las Vegas Convention and Visitors Authority (LVCVA), director Sasha Levinson at Humble decided to go against conventions of the city’s on-screen portrayal. The resulting spots pull viewers in with a vision centered on individual experience and transformation. A woman who met her girlfriend in [...]

ZANDILE TISANI x SUPERBALIST

When looking to capture the authentic feel of Johannesburg style, clothing retailer Superbalist & agency M&C Saatchi Abel chose to work with Zandile Tisani, a director with an intimate and innate sense of how to represent her hometown. Zandile’s “Show Them,” campaign is a celebration of the city’s everyday style [...]

DANIELLE BOYD & CANNES FILM FESTIVAL

The prospect of finding pathways into a directorial career can be daunting – a lot of aspiring filmmakers aren’t given access to information or resources that could help them break into the film, TV, or advertising industries. Director Danielle Boyd, a former Free The Bid team member who is currently [...]