Tag Archive: Pledge

HOW TO FREE THE BID

FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]

MUNDO SISTERS x PEPSI

“I feel like there’s this duality in the color black,” fashion designer Alexander Wang muses over a pulsing bassline. The screen flickers with projections of light, images of choppy seas and chopped-up film strips in the Mundo Sisters‘ latest video for Pepsi x Alexander Wang (created for the Chinese market). [...]

FREE THE BID TURNS 1

Have you ever seen a one year old who can run? Thank you to all  of you who made this possible by working with us every day. That’s right, our little initiative that could is celebrating its first year in action. What a year it’s been! What started out as [...]

MELANIE BRIDGE x JWT

Sleek, sumptuous and elegant, Melanie Bridge‘s spot for Period Equity (created with pledged agency J. Walter Thompson NY) starts out like many other ads for luxury goods. An intimately lit and lavish-looking interior, overlaid with a seductive voiceover, leads to a closeup on a model twirling a diamond-studded chain. But [...]

FREE THE BID x LAMVF

On October 4th, we had the pleasure of celebrating our one-year anniversary with an event at The Downtown Independent in LA as part of the Los Angeles Music Video Festival. “Directing Music Videos: Women of Color Behind The Camera,” was a discussion offering a range of perspectives to women of [...]

S-HEKH SHEM HETEP

In celebration of our one-year anniversary, Free The Bid hosted “Directing music videos: Women of color behind the camera,” as a part of the Los Angeles Music Video Festival. Actress Kiersey Clemons  and Free The Bid founder Alma Har’el led an inspiring panel, consisting of singer Macy Gray; Rhea Scott, [...]

LP FOR THE NEW YORKER

Wondering how easy it is to find the perfect woman director on our amazing database? The team at The New Yorker put our site to the test when searching for a comedy director for one of their latest issues. Hoping to find an experienced comedy director to shoot TV comedy [...]

EBAY x FREE THE BID

Suzy Deering, CMO of eBay, and PJ Pereira, CCO of ad agency Pereira & O’Dell, are among Free The Bid’s earliest supporters. “The first time I heard about Free The Bid was – I received a phonecall from PJ,” recalls Suzy Deering of pledging soon after Free The Bid’s 2016 [...]

ANNA ROSE HOLMER

Portrait photo by Tayarisha Poe Anna Rose Holmer is a name to remember. Hot off the heels of her narrative feature debut, the critically acclaimed “The Fits”, she made headlines once again with her music video for James Blake’s “My Willing Heart,” starring Natalie Portman. With impressive documentaries, shorts, music [...]

BBDO STATS

“BBDO is committed to promoting and pursuing gender equality within the advertising industry.  That is why we did not hesitate to become one of the charter agencies pledging their support for the Free the Bid initiative.  Since making this pledge last September, the number of female directors invited to participate [...]

ANH VU FOR DIAGEO

Wild horses? Check. Lovers walking on air? Check. A gorgeous twilight ocean? Check. Chris Hemsworth? Check! We don’t like to use the word “epic” lightly, but it’s definitely the right way to describe Framestore Pictures director Anh Vu‘s latest work, “Choose Great,” for Buchanan’s Whiskey. Moving from one visually stunning [...]

PEYTON WILSON FOR HP

A young girl discovers a way to honor a grandmother who she’s recently lost, with help from some innovative HP technology.  Director Peyton Wilson‘s latest spot for HP tells an intimate story of loss and healing that beautifully captures the emotional resonance of its subject matter.  Not only was this [...]

JESSY MOUSSALLEM

Eloquent, elegant, emotional, and edgy, this music video by new director Jessy Moussallem is a powerful ode to the rise of the spirit of Arab women. Watch it and your heart will soar. 1.4 editor / curator Lyndy Stout talks with the just-signed to Caviar director (whose Free The Bid profile [...]

HOLLY BLAKEY

It feels like a dream – dancers lope around corridors of a gorgeous modernist house, each using their bodies to explore the limits of the space. At times, they collide, limbs melting into one another, but there’s a deep sense of solitude that pervades. Holly Blakey, director and choreographer, frames [...]

SARAH MCCOLGAN

The Free The Bid team has been loving Charli XCX‘s star-studded new video for her song “Boys” since it dropped on Wednesday. Seems like the rest of the world is loving it too – “Boys” has already racked up an impressive 5 million views at the time of this post. [...]