Tag Archive: New Work

WOMEN COLORISTS

Free The Bid‘s future is looking bright – and colorful! As part of our initiative’s continuing commitment to advocacy for women in roles across the production pipeline, we are thrilled to announce that we have added a database of profiles for women colorists, joining Free The Bid’s database of women [...]

LEIGH OGILVIE x SMIRNOFF

When looking to showcase Free The Bid-pledged brand Smirnoff‘s long South African legacy through evolutions of music and dance, the Diageo brand enlisted the talents of Free The Bid’s South African ambassador Leigh Ogilvie. As an industry veteran, Leigh’s directorial sensibilities helped to conjure three radically different visual environments within [...]

MOLLY SCHIOT x AT&T x LOVELOUD

True allyship means showing up and doing the work, and that is exactly what Imagine Dragons frontman Dan Reynolds set out to do when creating the LoveLoud Festival in Utah, to address the drastic rise of LGBTQ+ suicide rates within the state. Created in partnership with LoveLoud, AT&T and agency [...]

PHOEBE ARNSTEIN – LIGHTS CAMERA POWER

Director Phoebe Arnstein, signed to Annex Films, knows first-hand the benefits of technical knowledge for a woman stepping into the director’s chair. Phoebe began her career as a 2nd Assistant Camera, a technical role which gave her a familiarity with equipment. This background allowed Phoebe the ability to confidently communicate [...]

HYPHEN LABS x NATIONAL SAFETY COUNCIL x ENERGY BBDO

Opioid addiction is a silent killer – it’s especially dangerous because of how often it can go unnoticed. To shine a light on America’s opioid crisis, the National Safety Council (NSC) teamed up with Free The Bid-pledged agency Energy BBDO and experiential design team Hyphen-Labs (on m ss ng p [...]

HOW TO FREE THE BID

FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]

CARRIE STETT – LIVESTREAM DIRECTING PIONEER

As the Free The Bid team experienced first-hand at our Innovation gathering in Malibu this June, Washington Square Films director Carrie Stett is a master of the art of the livestream. Carrie’s multi-cam live direction was key to the successful documentation of our discussion between four women in tech who [...]

KIM GEHRIG x DROGA5 x COVERGIRL

Acclaimed Somesuch director Kim Gehrig‘s latest work for Covergirl, created with Free The Bid pledged agency Droga5, presents a new take on beauty marketing. Writer and comedian Issa Rae, best known for creating and starring in HBO‘s Insecure, re-applies her sparkly red lipstick in the passenger seat of a car, [...]

KARIEN CHERRY x KFC AFRICA

It’s that time again – the 2018 World Cup has been captivating the attention of the globe since June. Even though Sunday’s final match will determine this year’s tournament champions, we’ll miss the heightened emotional state and the drama that the World Cup inspires in soccer (sorry, er…football) fans worldwide. [...]

MEREDITH DANLUCK x DOVE® CHOCOLATE x REFINERY29

Our friends at digital media platform Refinery29 have created a crucial online destination for high-quality short films directed by women – the Shatterbox Anthology. Featuring a selection of commissioned films from directors such as Pamela Romanowsky, Jessica Sanders, Gabourey Sidibe, and Courtney Hoffman, the Shatterbox Anthology gives each director free reign [...]

HERE’S THE WORK: APRIL – JUNE 2018

Hey Free The Bid fam! Ready to get down with us? Slip on your dancing shoes and moonwalk your way into our third Here’s The Work newsletter, chock-full of incredible films created by women directors!     Kim Gehrig | “Like Sugar,” Chaka Khan | Somesuch   This quarterly round-up, along with our [...]

P&G TAKES THE PLEDGE

Massive news from Cannes Lions 2018! We are beyond thrilled to announce that Procter & Gamble (P&G), the world’s largest advertiser, has not only taken the pledge to Free The Bid, but will be helping expand Free the Bid worldwide over the next 3 years, in partnership with HP and [...]

RACHEL MCDONALD x HP

In a world where more and more dads are looking to advertising to reflect the pride they take in fatherhood, Father’s Day marketing presents a unique opportunity to tell nuanced stories of generational relationships between men. To celebrate the holiday this year, pledged brand HP (who recently shared impressive statistics [...]

#HEREWEARE ON THE CROISETTE – GOODBYE CANNES LIONS!

The 2018 Cannes Lions Festival is drawing to a close. After our incredible start to the festivities with P&G‘s announcement of their commitment to the Free The Bid pledge, we were able to cap off the eventful week with a last-minute celebration, thanks to our friends at pledged brand Twitter! [...]

CHRISTELLE DE CASTRO x SALLY HANSEN

What do a florist, a ceramicist, a taffy-maker, and a boxer have in common? Each profession relies heavily on working with your hands, and there’s no reason those hands can’t be beautifully manicured while they work wonders. Beauty brand Sally Hansen and pledged agency Anomaly tapped director Christelle de Castro [...]