It’s only been three months, and we have grown infinitely thanks to all of your incredible support and efforts!
By pledging to Free The Bid, agencies and brands have increased the demand for women directors over night.
In the new year we will cover how some of the agencies implement Free The Bid. They have made giant changes to their bidding process by educating their whole creative teams about female directors.
In the meantime we’re happy to announce that FCB’s last 5 campaigns all had a female director bidding on them and they have 4 new spots coming out for Clorox that were directed by Melissa Bolton Klinger, as a direct result from Freeing The Bid.
Leo Burnett London shares that “since Free the Bid became such a positive voice for change in the industry, and backed by Chaka’s championing of the cause, we have had female directors pitching across all our more recent work and we have shot 3 TV commercials with female directors, Nexium with Caroline Sascha Cogez, Co-op with Ada Blignard Soby and Max Factor with Camilla Akrans.”
YES! YES! YES!
We wanted to celebrate by sharing some of the NEW SIGNED DIRECTORS that production companies brought into their roster now that the gates have opened!
Look at this list and beam from happiness with us –
B-Reel Films LA brought on Leonora Lonsdale.
“Through her work Leonora is known to create immersive, visually rich worlds full of authentic character; Lonsdale’s work is consistently powerful, her style honest and poetic but never without a punch – she is part of a talented and diverse new wave of directors shaping the film world and creating their own opportunities.”
Diktator began representing Iwona Bielecka, who won Gold Shots Award for Best New Director and the Laureate of the Grand Prix in the Papaya Young Directors 2016 for advertising O2.
DECON signed the Mundo Sisters.
“Rena Mundo Croshere and Nadine Mundo are a sibling director duo based in Los Angeles. Known for their award-winning work, the Mundo Sisters’ cinematic storytelling captures raw, arresting visuals and emotionally charged, authentic narratives.”
Partizan signed Jess Cope.
“Jess specialises in telling emotionally-charged and intimate stories through visually stunning worlds with relentless attention to detail. Working mainly with traditional animation methods, her films have an enticingly tactile look and feel to them.”
“Mary-Sue is an experienced filmmaker and scriptwriter, who specializes in comedy performance. A creative-turned director, Mary-Sue specializes in observed comedy performance and is very experienced working with actors, children, animals and food (not necessarily at the same time).”
“Born in Kyrgyzstan and bred in London, Narghi is a director who first and foremost is passionate about people and telling their stories.”
Giraldi brought on Jennifer Whalen.
“Her background in photography as well as her knowledge of journalism has shaped her ability to capture natural moments in a cinematic style. “At heart, I am an adventurer and explorer of emotional frontiers.”
Roxanne signed Elma Garcia, A Mexican-American commercial director/cinematographer.
“In her own words, “I like having the camera close to my heart; it allows me to move more intuitively.” For that reason, she’s worked as both director and cinematographer for the past sixteen years. Her mastery of these complementary talents allows her to create authentic, beautiful, and cohesive narratives reflecting the spirit of the human condition.”
YOURMAMA took on Mariana Cobra.
“Mariana Cobra is a Multi-artist. THE REGRET is her first experimental film made in 2015, She’s currently working on a fiction narrative feature.”
Annex Films just signed a wonderful director/ choreographer Shelly Love to our Annex roster.
Derby brought on Catherine Orchard.
“Catherine Orchard is a director known for her soft, striking visuals and cleverly art-directed work with a modern feminine sensibility.”
BIGFISH in Berlin formalised their relationship with director Bettina Blümmer.
Paranoid brought on Vera Egito.
Skin and Bones signed Jessica Sanders for Canadian representation (a FTB director!).
“Jessica Sanders is an Academy Award-nominated, Sundance and Cannes Award-winning director and producer. Jessica’s career in advertising began when her SONY “Make.Believe” film won the Cannes Young Directors Award and garnered the attention of Steve Jobs who personally selected her to direct Apple’s iconic iPad launch campaign.”
Element has signed Kim Lowe.
And there are many many more!
Many productions companies have said to us this past month “We only have one female director currently on our roster, but I am working to change that in 2017!”
We can’t wait to tell their stories.
Happy new year and see you on the flip side with many new features we’re working on to make your life easier when you FREE THE BID! In the meantime, check out these new directors we added. We bet you’ll be really impressed with how many women direct comedy… ! Duh.
“Sam Taylor-Johnson is an English filmmaker, photographer and visual artist. She directed the Sundance Film Festival-winning short Love You More, written by Patrick Marber and produced by the late Anthony Minghella that earned both BAFTA and Cannes Palme d’Or nominations. 2015 saw the release of her directorial feature, Fifty Shades of Grey, which made $94 million in its opening weekend in the U.S. and went on to make over $550 million worldwide, marking the biggest opening in history for a female director. “
“Equally influenced by the realism of her life as a native New Yorker and the pop cultural alchemy of her early work at MTV, Melissa Silverman’s path to commercial directing was paved by her ability to coax natural, genuine performances out of every type of talent imaginable.”
“Director Diane Paragas’ work spans commercials, documentaries, narrative films and branded content with much of it rooted in the stories of real people. On the advertising side, Paragas has directed campaigns for Time Warner, Playtex, Covergirl, American Airlines, Hertz and Proust.com, the latter a First Place winner in Google’s TV for All Contest.”
“Jeannette Godoy is a first generation, Mexican American filmmaker. She comes to directing from a varied and eclectic background, starting her career as a choreographer where she worked in film, television and commercials.”
“Claire Scanlon is a comedy director. Some of the shows she has worked on include: The Office, Modern Family, The Last Man on Earth, Unbreakable Kimmy Schmidt, Speechless, and the live action/animation hybrid series, Son of Zorn.”
“Sarah Price is a documentary director. Price is known for the following: American Movie, The Yes Men, Summercamp!, and Youssou Ndour: I Bring What I Love.”
“Through a combination of beautiful design and emotive narratives, she has developed a unique style that has made her a favorite amongst clients. Tracey also has a wonderful skill at directing real people and eliciting genuine performances. Early in her career she learned how to plan and shoot for special effects and is known now for her capabilities in CGI work.”
“Jennifer Celotta is a writer and director. She won Best Comedy Series for her directing and writing on “The Office”!”
“Belsey has directed multiple episodes of Criminal Minds, Law & Order: Special Victims Unit as well as serving as a second-unit director on Royal Pains. She directed numerous commercials for USA and internationally, for clients such as Swatch, Honda, IBM, IKEA, and many more.”
“Catherine Orchard is a director known for her soft, striking visuals and cleverly art-directed work with a modern feminine sensibility. She considers herself a committed friend and carbohydrate enthusiast.”
“Bat-Sheva Guez is both a talented director and seasoned editor. With a focus on storytelling through movement, she weaves dance, magic, and experimental techniques into visually compelling, character-driven films.”
“Julie Taymor is a director, playwright and creative visionary. She is the force behind numerous stunning productions, including Broadway’s smash musical The Lion King.”
“Mona was born in 1965 in Cairo, as the daughter of an Egyptian father and a Czech mother. She went to school in München and studied in Berlin where she got her communication degree at the academy of advertising.”
“Haley Geffen began her TV career at ESPN, where she spent 9 years producing live programming for two of the network’s signature shows: SportsCenter and Baseball Tonight, followed by Turner Sports, where she spent three years writing, producing and directing for the company’s Creative Services Sports Unit.”
“Mai Iskander is an award-winning director and cinematographer. Her first film, Garbage Dreams, premiered at the SXSW Film Festival and the International Documentary Film Festival, won 26 international awards, was shortlisted for the 2010 Academy Awards and nominated for Best Documentary by the Director’s Guild of America. Iskander’s cinematic work resonates universally because it taps the unique soul of each subject. The result is inspired storytelling, simply told with humanity and honesty.”
“Veronica is an italian director based in Milan, she started in the film industry as a director assistant and then realized she wanted to direct herself. this is what she does now mainly between Italia and South America.”
“Coiro often works with Film Independent as a mentor for writers and directors and she is a
frequent jury member for the HollyShorts Film Festival. Coiro recently launched the Acting For
The Camera program at Interlochen arts Academy.”
“With 6 years in the film market, Mariana Cobra, in addition to being the director at the Brazilian production company YOURMAMA, is a photographer and creative.”
“Arianna Lapenne has shot and directed for the New York Times, Al Jazeera, Viceland and National Geographic and her cinematography can be seen in Viceland’s new series Executive Produced and hosted by Gloria Steinem, “WOMAN,” investigating women’s rights around the world, and the Emmy award-winning SHOWTIME series, “The Years of Living Dangerously.”
“Cathryne Czubek is a New York-based director and producer. The award-winning series for Condé Nast Entertainment. “Screw You Cancer”, was the first digital series ever to receive the prestigious Television Academy Honor.”
“Devi Brulé is a director hailing from a small island in the Pacific Northwest. She directs commercials, branded content, fashion films, narratives, and web series, always with an eye for the magical moments that gives content its heartbeat.”
” Her documentary work has screened at venues worldwide and is now broadcast on Al Jazeera America. Prior to her work as a filmmaker, Merete used her background as a writer to design and lead social media and digital outreach campaigns for small businesses and brands. She is a freelance writer and producer of branded and non-fiction content for publishers including VICE Media and Conde Nast Entertainment, and brands like GE.”