Q1. I’m a woman director and want to be featured on your site. How?

A. We’re currently featuring women directors from leading production companies who have some existing work in advertising. However our goal is to feature a new unsigned director every 2 weeks and start introducing more diverse work. If you want to be featured on the site please submit your work to director@freethebid.com and our reps will get in touch with you as soon as possible.

Q2. What about a brand that wants to pledge? I saw that Nestle Waters took the pledge.

A. Yes, we’re opening the pledge to brands too! In fact as a brand you can bring diversity right away by asking your ad agency to always present you with a woman director bid on every pitch. If you pledge as a brand you’re making everyone’s life easier.

Q3. As an agency, what if all the production companies I work with don’t represent female directors?

A. You can kindly urge them to represent more woman, and let them know you will be expecting them to start presenting you with women’s reels on a regular basis. Until then, you can invite another production company that does represent women and allow them to put in the female bid. You can also reach out to us and we will try help you find a woman right for the job. We will feature many of them on our site. This is how your power as an agency or a brand really comes into play – when you can make a difference. By making this a habit, more companies will have the incentive to invest in women directors.

Q4. Okay, I love this woman’s work but she is not signed with any production company? Who would budget and insure the bid?

A. Ask the production company of your choice who you trust and work with to rep her for that specific job. Or reach out to us and we will make sure one of the most trusted production companies in the market will take the job. You will also see all the production companies that pledged on the site. They are all willing to help support unsigned women if the project makes sense.

Q5. I tried everything and I can’t find a woman for the project. Fuck! What now?

A. The ad world is in bad need of racial diversity. Can’t find a woman? #FreeTheBid with your own interpretation of diversity!

Q6. So what exactly am I pledging for as a production company? It’s not my fault a lot of women have weak reels. I tried repping women before and it was dead weight.

A. Well, now that this initiative is starting, that may change day by day. You’ll be pledging to research and sign more women and consider to produce jobs for unsigned women who the agencies want to work with. You might start a new relationship that would lead to signing them, or just do that single job together.

Q7. OK! I LOVE THIS! How can I help?

  • You can pass around this site around to more creatives and ad agencies who are willing to take the pledge!
  • Visit our web site regularly and keep us updated on your success stories of women directors!
  • Tweet and share your pledge online EVERY TIME you fulfill your pledge and get a female director bid!

SITE: FreeTheBid.com

PLEASE report to us on any challenge you encounter and let us help you find solutions.

Q8. Wait a second… are we making history here?

A. Yeah buddy, Let’s goooooooooo!