The Coles, siblings Sophie and Walker Cole, are a directing duo whose commercials evoke pop culture irreverence and contemporary storytelling that seamlessly integrates brand and story. Combined with their refined color palates, compositions and charm, the Coles are the Millennials’ answer to directors like Wes Anderson or Autumn de Wilde. They burst onto the directing scene in 2016 with a reel built on iconic brands. Their commercials for Fiat, Nike, Evian and Campari, although produced on spec, are indistinguishable from client-commissioned ads. They are engaging and fun stories, succinctly communicated and strikingly cinematic. For instance, Fiat “Wingman” features a tireless good-natured bachelor bending over backwards to land a date without success, until he finally dangles a ride in his new Fiat to close the deal. Similarly, In Evian “Live Young, ” we observe a leathery older gent baking poolside who convincingly rejuvenates himself by spritzing with the premier mineral water.
The Coles were born in Manhattan and grew up in the Connecticut suburbs. With a director father, Charlie Cole, and prominent ad man Charlie Miesmer, former ECD at BBDO NY, for an uncle, advertising was in their blood. Both attended the University of St. Andrews in Scotland where Sophie graduated with a degree in Art History and Walker, a degree in English Literature. Sophie began working as a costume designer on films and commercials, and Walker moved to Los Angeles where he worked as an art dealer. They began writing commercial scripts together and realized film was the medium where their talents merged perfectly. They joined forces to create a commercial directing reel and The Coles were born.