In the Mexican production industry, Lorena Orraca’s name is synonym for experience and excellence. She was one of the trailblazers in television commercials in her country who paved the way for younger generations of women directors. She is known for her determination and passion, for her sensibility and positive attitude. This is how she understands the needs of her clients and translate them into creations that are memorable, emotional, and amazing.
Beyond the detailed perfection that advertising demands, Lorena is especially interested in the human factor. She’s passionate about working with people, adults and children alike, to guide each other mutually in order to find the humor or heart that the piece requires. Her visual style is contemporary, she aims to break away from perfection to create characters and contexts that are realistic, familiar, and also aesthetic.
Presently, Lorena is managing partner of Home Films, a production house specialized in publicity and content best know for their world-class productions. Their list of national and international clients include Mattel, Kellogg’s, McDonald’s, Bayer, Pepsi, Nestlé, Scotiabank, Telcel, Bimbo, General Motors, among others.