Born and raised in Australia, Gehrig studied at Central St Martin’s School of Art and Design in London. It was here that she began her career – on the other side, working as a creative at advertising agency, Mother. Eight very well spent years in the agency eventually led to her transition into directing. Discovering early on in the game that strategizing about what sort of director one wants to be is futile, Gehrig maintains she has always tried to let her work speak for itself and that it does. To avoid reeling off a list of the same clients everyone mentions, she has created an extraordinary body of work to become a force in the UK market.