Justine Puren Calverley

Production Company: FirstPencil
Website: Website

Justine’s work is inspired by narrative, love and making things better and beautiful. She has an understanding of concept and storytelling which is supported by her AFDA honours degree in Animation and Writing. She’s worked in research, film, TVCs and music video production/directing. She’s paired her keen eye with her attention to detail for brands like Omo, Discovery Vitality, DSTV, Investec, Nandos and Cadbury.

As a researcher, Justine learned the ropes when working under South Africa’s most renowned directors. She’s also worked at companies like Studio Zoo, What We Want, Velocity Films and Quizzical Pictures. Her work has won awards at AFDA, The Loeries, Durban International Film Festival and the Recontres Henri Langlois Festival. She’s also had a special mention at the Cape Winelands Film Festival.

Partnering with Brenda Wilson, she co-founded FirstPencil in 2015 and immediately made a mark with a Bronze at Cannes and a Silver Loerie for their work with Ireland Davenport on War Museum: Cup of Life. In 2016 they carried on in a variety of different genres (and even added some sporty vignettes into the mix). They added the following to their trophy case:

Loeries – SANBS “Sit down to save lives” (Silver)
CICLOPE – NB #Numbers speak louder than words (Editing-Silver)
New Generations Awards – DSTV From my Home to your Home (Gold – Best Integrated Marketing Campaign by an Agency)

Justine has dabbled in documentary, played in stop motion and even tugged at a few heartstrings in the process.

Tags: Animation, Branded Content, Documentary, Food, Visual Short Form FirstPencil Africa South Africa