Haley Geffen began her TV career at ESPN, where she spent 9 years producing live programming for two of the network’s signature shows: SportsCenter and Baseball Tonight, followed by Turner Sports, where she spent three years writing, producing and directing for the company’s Creative Services Sports Unit. In 2010, after twelve years in sports television, Geffen transitioned to Discovery Communications’ internal creative agency, Discovery Creative. There she conceptualized and directed several high profile campaigns across the globe. Over the last 5 years, Haley has earned several accolades at Bodega including a short series she executive produced and directed for Bloomberg TV, “The Great Disrupters”. On this project, she worked directly with legends like Atari founder Nolan Bushnell, Starbucks founder Howard Schultz, Dick Cheney and Donald Rumsfeld.
In 2015 she was hired by Showtime and HBO Executives to direct a celebrity promo and show open to the famed Pacquiao vs Mayweather “Fight of the Century” working with Mark Wahlberg, Michael Strahan, Tom Brady, Puff Daddy, Khloe Kardashian and others. Geffen recently wrapped up her 5th installment of the Sunday Night Football Open. She received her 5th Emmy Award in 2014 for the 2013 version. She also produced and creative directed the show open to Super Bowl XLIX, the most watched television event in history. In addition to SNF on NBC Haley led a high-profile Rio Olympics promo campaign for NBC Sports. She oversaw over 120 promos that ran for 6 months leading up to the big event this past August. Geffen’s other greatest accomplishments are her two daughters, Noa and Mila, whom she expects to dominate in the world of advertising.