Joca, as she is better known, is a pioneer in documental language printing technique in advertising, called by her as “docvertising”. She directed more than 70 branded content and mini-documentary projects in the last eight years for brands such as Nissan, GE, Canon, Johnson&Johnson, Mastercard and Coca-Cola.
In the entertaining field, Joca directed the program “Minha trilha sonora”, shown on channel Bis and made her debut in movies with the documentary “O Samba que Mora em Mim”, screened in more than 21 festivals around the world and winner of Festival de Cinema Latino-Americano from Vancouver, Best Film at IN-EDIT Barcelona and Special Jury Award at the 34th. Mostra de Cinema de São Paulo. Her next feature film, this time a fiction, is called “O amor é importante!” already in the funding phase.
At the production company, Joca leads a Creative Hub focused on Branded Content projects and launched “Atraves”, her personal project. A digital platform focus on creative processes. Driven by her restlessness, ATRAVES.TV was released in january 2016 and has already received over 200 hundred artists and produced over 300 hundred videos of content.