Faride Schroeder (Mexico, 1984) is a mexican writer and director passionate about images and characters full of meaning. In her work her constant search for beauty and magic, her attention to detail, symbolism and content within the narrative are visible; essentially through a strong feminine gaze.
She has worked in the national and international film and advertising industry for 13 years, which gives her a particular mix of a young way of understanding media and vast professional experience.
Faride got a degree in communication and film studies at Universidad Iberoamericana in Mexico City, after spending couple of years traveling, writing and filming in Europe. She directs commercials and also writes and directs her own film projects which have been selected in several international film festivals abroad and the most important ones in Mexico.
Her short film 4 Kilos of Memories (2008) won the Reto Kornea prize at 11º Guanajuato International Film Festival. With her short film Invisible Seams (2012) she participated in 10º Morelia International Film Festival, the International Show of Women in Film and TV, 23º Paraguay International Film Festival; the same year her short On the Edge (2012) was selected at 21º Festival de Cine Latinoamericano Rosario Argentina and as part of the “Best Mexican Shorts” at SFC 66° Festival de Cannes, amongst others.
Her short Mercy (2014) premiered in Europe in Official Selection at 27º Festival Cinélatino Rencontres de Toulouse, in Australia at Viva México Film Festival and many more.
She currently directs at Películas Imaginarias in Mexico City, shooting for brands like Nissan, Palmolive, Uber, Lala, Ford, etc. as she develops her first fiction feature film.