Elena Petitti di Roreto studied media design and received her BA and MA at the New Academy of Fine Arts in Milan, NABA. She then did film studies at the Pratt Institute in New York where she was nominated in the Pratt Institute’s Presidential List. Elena went on to study Creative Direction for Fashion at the London College of Fashion.
During her time at NABA she started working as an editor at Collateral Films, a Milan based production company. After one year she become the production company Art Director, and after a further year she moved on to become a freelance art director and director.
Taking inspiration from art and photography her films are characterized by a strong attention to aesthetics: details, light and composition. Nevertheless, thanks to her editing experience she builds imaginative narratives and surreal words where characters and clothes come alive through her personal touch. Having worked as an Art Director, she also knows how to deal with several different media, making it easier to work alongside the client and incorporate enhanced methods to promote their content. Based in Milano and London, she has been working since 2015 with several fashion brand and magazine such us Valentino, Dries van Noten, Cos, Hugo Boss, Vogue Italia and iD.