Catherine Orchard is a director known for her soft, striking visuals and cleverly art-directed work with a modern feminine sensibility. She considers herself a committed friend and carbohydrate enthusiast. Born in the Midwest, Catherine brings can-do practicality in her approach to every project. She believes the most successful work comes from careful listening and planning, in combination with an openness to serendipitous discoveries along the way. Catherine developed an eye for strong imagery in combination with wit and lyrical storytelling by beginning her career in the creative departments of various brands and magazines, including J.Crew, Bobbi Brown, Alice + Olivia, JANE, Travel + Leisure, and VIBE.