Categories for Video

HOW TO FREE THE BID

FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]

NINA MEREDITH x INTEL

The Opening Ceremony of the 2018 Winter Olympics in Pyeongchang was the backdrop for a spectacular light show, courtesy of 1,218 lightweight drones set into the sky in dazzling patterns by Intel. “Without hyperbole,” wrote Wired‘s Brian Barrett, “there’s really never been anything like it.” Obviously, pulling off this breath-taking display [...]

SAMI’S PICKS – LOVE IS LOVE

In Sami’s Picks, our contributor Sami Kriegstein round ups a selection of the best recent music videos directed by women and shares them with us! Sami Kriegstein is the founder and creative director of the Los Angeles Music Video Festival, which just celebrated its 7th year in 2017! She is [...]

VANESSA CASWILL

The 400+ women directors in our database aren’t just applying their talents to commercial projects – many are showcasing their skills in episodic TV, documentary and feature film (and beyond)! Director Vanessa Caswill‘s latest project, a mini-series adaptation of Louisa May Alcott’s “Little Women,” shows the director taking a universally [...]

WOMEN DIRECTORS IN SUPERBOWL LII

Yesterday, the Free The Bid team participated in the 3% Conference Tweetup of the Superbowl, the most hotly anticipated advertising event of the year. With the help of Bernadette Rivero, Co Founder and President of The Cortez Brothers, we counted up the spots directed by women during this year’s game. Here [...]

ELISHA SMITH-LEVEROCK & FREE THE BID GERMANY

Free The Bid is a global movement in response to a global need – talented women directors all over the world just aren’t being given an equal chance to express their vision, expand their reels, and book commercial jobs that could help financially sustain their film and documentary careers. We’re [...]

CREATIVITY 50

In December, our founder Alma Har’el received the huge honor of being included in the AdAge/Creativity 50 for her accomplishments with Free The Bid over the past year. It was incredible to be included among such cultural game-changers as Patty Jenkins, Rihanna, Reed Morano, and Jordan Peele. “Prior to 2017, [...]

PAOLA MORABITO x BLUE APRON

There’s so much potential for connection through food – a well-prepared meal can bring together a family, change the tone of couple’s day, ease the loss of a loved one, or bring life to a party. In her five-part campaign for meal kit delivery service Blue Apron, director Paola Morabito [...]

KINGA BURZA x SPECIAL K

No more red swimsuit! Special K’s #PoweringYou campaign represents a new direction for the brand – it’s packed to the brim with women of all ages and stages of life, each a force of energy in her own right. Through director Kinga Burza’s lens, a pregnant woman swims laps in [...]

ADINAH DANCYGER – THE LIFE OF A SHORT FILM PT. 1

How does a short film come to be? What’s the process that takes the initial spark of an idea from a director’s notes and sketches onto the set and beyond, to being screened in festivals, showcased on content platforms online, or winning awards?  Adinah Dancyger is currently in the midst of [...]

CHIARA GRABMAYR x PENNY

Although presents and decorations sometimes steal the spotlight during the holidays, Chiara Grabmayr‘s vision of the season takes a decidedly different turn. Chiara’s gorgeous spot for German supermarket Penny, created with agency Serviceplan, follows one brave woman’s journey through an obstacle course of wintery dangers – a frozen lake, a [...]

HERE’S THE WORK – HAPPY HOLIDAYS!

Feast your eyes on a delectable selection of amazing recent work created by the fabulous directors in our database.    This quarterly round-up, along with our weekly interviews and daily social media updates, is our way of shining a bright spotlight on talented directors who you should strongly consider to direct your next project!    This is only a [...]

NEW PLEDGES & FILM BURSARY

Exciting updates for you, Free The Bid fam!    We are thrilled to announce that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed the pledge!    AMV BBDO’s Executive Head of Production Francine Linsey said:    “I love “Free The Bid”, [...]

HANNA MARIA HEIDRICH x DEBENHAMS

Happy Holidays, readers! Need an added boost of fairytale magic to get into the spirit of the season? Director Hanna Maria Heidrich (Believe Media, Radical Media) has got you covered! Hanna Maria’s festive and sparkling “#YouShall” campaign for UK department store Debenhams updates the classic Cinderella tale of missing shoes [...]

MALIA JAMES x BOSE

When looking to shoot loose, intimate, authentic-feeling footage of musicians Niall Horan, Ray BLK and Maren Morris, audio equipment brand Bose turned to a director with first-hand knowledge of life on the road. In addition to her career as a commercial director, Malia James has spent years on tour as [...]