Categories for Pledge

HOW TO FREE THE BID

FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]

ZANDILE TISANI x SUPERBALIST

When looking to capture the authentic feel of Johannesburg style, clothing retailer Superbalist & agency M&C Saatchi Abel chose to work with Zandile Tisani, a director with an intimate and innate sense of how to represent her hometown. Zandile’s “Show Them,” campaign is a celebration of the city’s everyday style [...]

INNOVATION 101

Excited by the launch of our Innovation section, but don’t know where to begin? Looking for resources and information on the fields of 360°, AI, AR, Experiential, Interactive, Livestreaming, and VR? Well, look no further – below you’ll find our guide to all things Innovation, compiled with the help of [...]

DANIELLE BOYD & CANNES FILM FESTIVAL

The prospect of finding pathways into a directorial career can be daunting – a lot of aspiring filmmakers aren’t given access to information or resources that could help them break into the film, TV, or advertising industries. Director Danielle Boyd, a former Free The Bid team member who is currently [...]

CLARE GILLEN x KING PRINCESS

Bathed in blue and pink light, the singer King Princess rolls around a motel room, smoking and languidly laying in the lap of a lifeless Real Doll. It’s an appropriate metaphor for absence in the music video for King Princess’s “Talia,” which mourns the end of a relationship. Director Clare Gillen, [...]

GTB’S SUMER FRIEDRICHS ON FREE THE BID & THE AUTO INDUSTRY

Pledged agency GTB‘s Sumer Friedrichs is somewhat of a rarity in the auto industry – as a woman in the SVP Director of Integrated Production role, she has had an up-close-and-personal relationship with the male biases that drive decision-making in the automotive marketing sector. In September 2016, soon after the [...]

VIVIANE BLUMENSCHEIN x LUFTHANSA

Markenfilm director Viviane Blumenschein‘s latest campaign for Lufthansa celebrates nature’s vast and expansive possibilities, asking viewers, “why do you love the world?” Swooping and soaring over incredible vistas and across sun-soaked beaches, Viviane’s camera captures the grand sweep of deserts, waterfalls, and mountains. Each spot retains a quality of intimacy, [...]

LEONN WARD x RIMMEL

It’s 2018, and the cosmetics industry as a whole is finally realizing how vital it is for product ranges to reflect a full spectrum of skintones. Rimmel’s latest Match Perfection campaign, shot by RSA UK director Leonn Ward, highlights the beautiful diversity of its cast. These are women (including celebrity [...]

JULIA SOURIKOFF & NICOLE MCDONALD – INNOVATION

As part of our constant growth, mirroring the film & commercial industry’s own exploration of new frontiers, Free The Bid is excited to announce the expansion of our database to include INNOVATION!! For an introduction to the new categories and directors included in this launch, check out our Innovation 101 [...]

WOMEN IN INNOVATION MEET-UP: NYC

(l – r): Ewelina Aleksandrowic (member of Pussykrew), Margot Bowman, Lily Baldwin, Alexandra Serio, Nicole McDonald, Jingjing Tian, Eliza Mcnitt, Jenn Duong, Yasmin Elayat, Jessica Brillhart To kick off the launch of our brand new Innovation category, Free The Bid hosted “Women Directors  In VR/AR,” on Saturday April 21st in [...]

NATHALIE CANGUILHEM x DROGA5 x UNDER ARMOUR

Award-winning creative agency Droga5 recently announced its support for Free the Bid. In celebration of this commitment, the agency’s Chief Creation Officer, Sally-Anne Dale, sat down with director Nathalie Canguilhem, who stood out among the rest of those considered for Under Armour’s new “Will Finds a Way” campaign. Enjoy the [...]

UN WOMEN / UNSTEREOTYPE ALLIANCE

Last Thursday, April 19th, Free The Bid was honored to be included in the Unstereotype Alliance‘s Knowledge Sharing Session, organized by UN Women, at the UN Headquarters in NY! Founded in June 2017 at Cannes Lions, the Unstereotype Alliance aims to tackle how the global advertising industry can affect positive [...]

ALLIE AVITAL x MOSES SUMNEY

The best artistic collaborations allow each participant to plumb new depths, symbiotically uncovering new facets of each other’s work. Partizan director Allie Avital has created a body of work with musician Moses Sumney that is an example of just such a collaborative effort – through her lens, Allie provides Moses’s [...]

HERE’S THE WORK: JANUARY – MARCH 2018

Ok, we might be a teensy bit biased, but in our humble opinion, women directors have been slaying the game all throughout the first three months of this year!   This quarterly round-up, along with our weekly interviews and daily social media updates, is our way of shining a bright spotlight on the [...]

SAVANAH LEAF

Director Savanah Leaf, newly added to the Free The Bid database, shared her thoughts on her short film, “The Ayes Have It,” a beautiful and blistering visual interpretation of a poem of the same name by Tiana Clark. Both the poem and film meditate on the connections across time between Trayvon [...]