Categories for News

MAYA ALBANESE

Director Maya Albanese shared the story behind her visceral PSA for NOMORE.ORG, starring boxer Melissa St. Vil. Through Maya’s lens, Melissa is able to rewrite her narrative of victimhood, showcasing her power & resilience instead.       “Last summer, I picked up boxing and noticed everyone around me boxing [...]

NATALIE RAE x LEON BRIDGES

Director Natalie Rae, signed to Sanctuary Content, recently shot two music videos for artist Leon Bridges: “Bet Ain’t Worth The Hand,” and “Bad, Bad News,” which features electric performances from both Bridges and model Paloma Elsesser. “Bet Ain’t Worth the Hand,” is about the human desire to connect to each other [...]

ERIN SAROFSKY & MICHELLE DOUGHERTY x APPLE

When looking for top filmmakers, CG artists, and motion graphics designers to create a personal piece of work using the iMac Pro (with no limitations on their creativity), Apple sought the talents of Erin Sarofsky (founder of production company Sarofsky) and Michelle Dougherty (signed to Imaginary Forces). Each created a [...]

GEORGIA HUDSON x SKODA

When tasked with portraying singer Paloma Faith‘s rise to success for Skoda‘s “Driven By Something Different” campaign, Park Pictures director Georgia Hudson wove together a nostalgia-tinged look back at Paloma’s determination in the face of adversity. The branded music video for Paloma’s cover of “Make Your Own Kind Of Music,” [...]

HALEY GEFFEN x UNDER ARMOUR

A CG ice-man morphing into the form of a speed skater, zooming along the track in Under Armour’s latest gear? The ice-man cometh, indeed. Director Haley Geffen, signed to Bodega, tackled Under Armour’s VFX-heavy concept, along with co-director and creator Meg Oepen, showcasing the Under Armour suits for the 2018 [...]

INTERNATIONAL WOMEN’S DAY

March 8th marked International Women’s Day, celebrating the achievements of women worldwide and amplifying the continued need to push for women’s rights throughout all industries and freedoms within all societies. For us at Free The Bid, every day is International Women’s Day. We’re a global initiative working tirelessly to create [...]

ELLE GINTER x MCDONALD’S

One of the most widely-discussed brand celebrations of International Women’s Day 2018 was McDonald’s turning their arches upside down, changing the “M” of their logo to a “W,” in symbolic homage to the power of women everywhere. “We recognize the extraordinary contribution of women,” the brand’s official statement reads. “From [...]

AZSA WEST & VALENTINE FREEMAN

Tokyo, known for being a city where lines are blurred between what’s virtual and what’s physical, is the perfect setting for Azsa West & Valentine Freeman‘s music video for The Ruby Suns “The Zipper,” a color-drenched celebration of queer identity awakenings. Two Tokyo-dwelling teenagers begin personal explorations into gender expression [...]

ALICIA J. ROSE

Although Free The Bid’s initial focus was advocacy for women directors in advertising (as an intervention specifically into the triple-bid system), our mission has expanded outward in every direction since our launch in September 2016. The scores of talented global women directors in our database are busy making their marks [...]

AGOSTINA GALVEZ

What do Upper East Side Ladies, Midnight Cowboys, voguers and riot grrrls have in common? They’re all essential components of New York City’s style tapestry, rounded up onto one packed subway car and captured by Radical Media director Agostina Galvez for i-D magazine and Coach’s “A-Z of New York Style”. [...]

FREE THE BID GERMANY x BBDO AT REGIELOUNGE

On March 1st, our friend Steffen Gentis, Chief Production Officer at newly-pledged agency BBDO Germany, hosted roughly 750 people from the creative, advertising and film industries for a showcase and afterparty as a part of the Regielounge event series, held three times a year in Berlin. Regielounge shines a spotlight [...]

FREE THE BID x DIAGEO

We’re beyond excited to announce that liquor giant Diageo has taken the pledge to #FreeTheBid for women directors!  With Diageo’s global pledge, all of their ad agencies and content producers around the world will commit to put forward at least one female director as part of any creative bid. By harnessing the combined [...]

NICOLE DORSEY x BANK OF AMERICA

Director Nicole Dorsey (signed to Eskimo) brings an energy to set that’s obvious to everyone she works with. “It’s a sign of new times when visionary women like Nicole Dorsey can take their seat in the Director’s chair,” said Heather Brooks, VP Creative Director at Groupe Connect, who worked with [...]

TINY BULLET x BBC SPORT RELIEF

Director Tiny Bullet‘s latest spot for the BBC‘s 2018 Sport Relief campaign, “Any Sport Can Make A Difference,” shows both the beauty and the humor of every body pitching in to exercise together. Featuring a gorgeous ballroom dancer owning the floor in a wheelchair, a blink-and-you’ll miss it cameo from [...]

KIM NGUYEN x GA LOTTERY

It’s a classic set-up – a crack team of specialists (the Demolitionist, the Brain) receive a call that spurs them into action to pull off their next great heist. Except in this case (spoiler alert), there’s no heist necessary. Director Kim Nguyen cleverly plays off the familiar tropes of a [...]