Categories for News

HOW TO FREE THE BID

FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]

KATYA BANKOWSKY x NFL

When shooting footage of sports, many directors don’t go beyond depicting the power and athleticism of the players. Katya Bankowsky, newly signed to Strike Anywhere, goes deeper in her latest work for the NFL. Through her lens, both NFL athletes and aspiring youth football players get to explore the many [...]

NEW PLEDGES & FILM BURSARY

Exciting updates for you, Free The Bid fam!    We are thrilled to announce that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed the pledge!    AMV BBDO’s Executive Head of Production Francine Linsey said:    “I love “Free The Bid”, [...]

BRIDGET SAVAGE COLE

There are always two sides to the conversation on how technology affects contemporary life. On the one hand, we’re now more capable than ever before of communicating across the globe and accomplishing tasks that were previously the stuff of science fiction. The flip side, of course, is that we’re now [...]

SAMI’S PICKS – HEFORSHE

Introducing Sami’s Picks : a new column by contributor Sami Kriegstein. Sami will round up a selection of the best recent music videos directed by women and share them with us! Sami Kriegstein is the founder and creative director of the Los Angeles Music Video Festival, which just celebrated its [...]

KIM JACOBS x AIR CANADA

Kim Jacobs‘ latest spot for Air Canada (created with pledged agency JWT) is an important reminder of our potential for generosity. When given two free tickets to anywhere in the world (one for themselves, one to be shared), Air Canada travellers let their imaginations run free. Their globe-hopping adventures, preserved [...]

FREE THE BID TURNS 1

Have you ever seen a one year old who can run? Thank you to all  of you who made this possible by working with us every day. That’s right, our little initiative that could is celebrating its first year in action. What a year it’s been! What started out as [...]

AYA TANIMURA

When shooting Miguel‘s candlelit video for “Remember Me,” on the soundtrack of the new animated feature “Coco,” Disney knew just the director to work with: music video expert Aya Tanimura. Aya’s vision seamlessly weaves together the animated and live-action worlds, melding the aesthetics of the two into a dreamy final [...]

LOLA YOUNG

Ocean, tropical rain, puddles, drops – water gave birth to director Lola Young‘s intimate short documentary ‘Water Baby’. Shot in Costa Rica, “Water Baby” focuses on the relationship between a young single mother, Rosie Andersen, and her daughter, Anaya Rose. Lola’s camera captures a world that envelops the two in natural [...]

PAMELA ROMANOWSKY

Newly signed to Rocket Film, who discovered her reel originally on Free The Bid’s database, Pamela Romanowsky‘s work as a director spans branded content, feature film, documentary and television. This wealth across disciplines has yielded a rich and nuanced body of work. From her Refinery29/Dove Chocolate branded short Khethiwe and [...]

DEMANE DAVIS

“Everybody loves DeMane,” Ava DuVernay enthuses when asked about director DeMane Davis‘s contributions to her series, Queen Sugar. It’s true – DeMane’s energy is infectious, and her personality instantly warms up the whole room. Signed to Sweet Rickey, DeMane Davis has been working in advertising for years – not just [...]

LOREN DENIS

Director Loren Denis‘s latest spot, shot for Burt’s Bees, is a sensory overload – a tribute to the vastness of nature. Images and sound envelop us and conjure up the power of waterfalls, rocks, mountains, and evergreens. This approach is par for the course with Loren’s work. French born Loren, [...]

SARA DUNLOP x HP

The holiday season is fast approaching, and with it, the rollout of holiday ad campaigns. For this year’s “Reinvent Giving,” campaign, HP and their agency BBDO, early adopters of Free The Bid, were intent on breaking the cycle of hiring from the typical list of male directors who would normally [...]

ALMA HAR’EL x P&G

Imagine a world where everyone could see one another through a mother’s eyes. P&G‘s magnificent Olympics 2018 campaign, continuing their ‘Thank You Mom’ series of ads, showcases the beauty of #LoveOverBias. The kind of love that rewards determination, perserverance and ambition even in the face of bullying and black eyes. [...]

CARA STRICKER

There’s a word in German, “gesamtkunstwerk,” that means “total work of art.” It’s an accurate term to use to describe Cara Stricker‘s video for music project DROOL‘s “Down”, fittingly shot in Berlin. Since DROOL is Stricker’s musical collaboration with musician John Kirby, the video allows her to fully flesh out [...]