Archive

ORIAN BARKI

This week I want you to meet Orian Barki – An unsigned director who is one of the freshest voices in documentary filmmaking. She grew up in Israel, where she started her work directing and editing films that were broadcasted on Israeli TV. The first film I saw Orian direct [...]

THE UN x FREE THE BID

We kid you NOT! Today HP, Visa, BBDO, F&F and Gyro have pledged their financial support for #FREETHEBID so we can take our initiative GLOBAL.   Where’s a better place for them to announce it then at the Women’s Entrepreneurship Day (WED) at the UN: A day held on the 19th of [...]

SARAH CLIFT

1. How did you get into advertising?  When I was 16 I studied two years at Art College, I loved everything that involved creativity and so it was hard to decide what discipline to specialize in. Eventually I focused on graphic design. However on the final year I had a [...]

250 FEMALE DIRECTORS

When we started Free The Bid people told us it will be impossible to implement because there are only 4-5 female directors. Many people said – “Does that mean we need to hire “Such&Such” on every job? because that’s the only woman director we know.” Well… TRY SAYING 250 FEMALE [...]

CDDP x FREE THE BID

We’re happy to announce our support of the the new Commercial Directors Diversity Program SHOWCASE! The AICP and DGA have been discussing lack of diversity among commercial directors for a long time and in their last round of negotiations – “We decided to stop talking, and do something about it. [...]

#FREETHEBID x VISA

Major news right here as Visa joins #FREETHEBID with a punch. Visa has taken the pledge GLOBALLY to have a female director bid on EVERY commercial they produce! Do you fathom this gals? We will continue to work with brands who want to make sure they represent their female consumers [...]

ALMA HAR’EL WINS FOR GENDER EQUALITY!

We’re proud to share that the 3% conference in NYC has awarded Alma Har’el, the Female Three Cheers Award for making the biggest change in gender equality in advertising this year! This was the message PJ Pereira, CCO & Co-Founder of Pereira & O’Dell, sent to honor the Free The [...]

MAXIMILLA LUKACS

We’re excited to introduce Maximilla Lukacs as a new UNSIGNED director! To help our pledged production companies discover new talent, #FreeTheBid will feature unsigned directors with original voices who are doing work that can lend itself to advertising. Maximilla Lukacs was born in Budapest, Hungary and moved to California when [...]

WE’RE BLOWING UP!

Y’all, 2 weeks ago I launched #FREETHEBID and didn’t even make a press page on the site… Because I couldn’t imagine your response. Today Advertising Age published a follow up on our numbers by Ann-Christine Diaz and it’s blowing our minds. Thank you for sharing #FREETHEBID and reaching every part [...]

#FREETHEBID x HP

We’re incredibly excited to announce that HP has worked with FreeTheBid.com to take a GLOBAL #FREETHEBID PLEDGE! In the past week we have started to work with brands who want to make sure there’s an end in sight to the lack of diversity in their advertising efforts. As a big [...]

ELIZABETH ORNE

We’re excited to add Elizabeth Orne to our list of UNSIGNED directors! To help our pledged production companies discover new talent, #FreeTheBid will feature unsigned directors with original voices who are doing work that can lend itself to advertising. A 13th generation American, Elizabeth grew up listening to her grandparents, [...]

THANK UUU!

A 100 NEW PLEDGES from Ad Agencies, Brands and Production companies all around the GLOBE. Thousands of emails. Countless reels of women directors. A lot of love from women and men who want to hear women’s voices. To sum is all up – We started a movement together. We have [...]

THE BIG NETWORKS

In a historical move big networks such as DDB, BBDO, McCann, JWT and FCB to hot shops like Pereira & O’Dell, Mother and 180 take the pledge to #FreeTheBid. The initiative created by award-winning director Alma Har’el seems poised to give women a leg up with mandatory bids in commercial [...]

TARGET x ADOLESCENT

Director Ramaa Mosley works to help female directors from their first steps! She founded Adolescent Content, which facilitated teen female directors and set crews in creating this “Back To School” Target Campaign. Adolescent Content represents extraordinary teen and young millennial directors, photographers and social media influencers as young as 11 [...]

JANICZA BRAVO

To help our pledged production companies discover new talent #FreeTheBid will feature unsigned directors with original voices who are doing work that can land itself to advertising. We will introduce you to a new director once a month or as soon as the last one got signed. Janicza Bravo is [...]