Archive

REI NADAL

 “Impressions of Stolen Space,” Rei Nadal‘s pastel-tinged short film for Nicholas Kirkwood SS18, is full of contrasts. There’s the lightness and calm of the setting, compared against the somber and introspective mood of its three inhabitants. Are they all different versions of the same woman? Rei, as a director, plays [...]

EVA MICHON

Happy Halloween, from the Free The Bid team (hey, that almost rhymes)! Eva Michon‘s “All Shook Up,” is a perfect way to celebrate this ghouliest of holidays. A bruised man endures an absurdly convoluted automated phone menu after having his wallet stolen on his way home from a Halloween party [...]

LISA GUNNING

It’s hard to imagine a tougher conversation than breaking the news of a serious health condition. One of director Lisa Gunning‘s latest works for Kaiser Permanente, created with pledged agency Campbell Ewald, shows the way that life-changing news like this can seem to slow or stop time and alter your [...]

FREE THE BID AWARDS

On Tuesday, October 17th, the inaugural Free The Bid Awards were presented as part of the One Screen Film Festival in NY!  Our awards, in partnership with The One Club, honored the amazing directorial achievements of women in 5 categories: Best Commercial, Best Branded Content, Best Music Video, Best Cinematography, and Best New Director.    Our incredible panel [...]

MUNDO SISTERS x PEPSI

“I feel like there’s this duality in the color black,” fashion designer Alexander Wang muses over a pulsing bassline. The screen flickers with projections of light, images of choppy seas and chopped-up film strips in the Mundo Sisters‘ latest video for Pepsi x Alexander Wang (created for the Chinese market). [...]

MELANIE BRIDGE x JWT

Sleek, sumptuous and elegant, Melanie Bridge‘s spot for Period Equity (created with pledged agency J. Walter Thompson NY) starts out like many other ads for luxury goods. An intimately lit and lavish-looking interior, overlaid with a seductive voiceover, leads to a closeup on a model twirling a diamond-studded chain. But [...]

FREE THE BID x LAMVF

On October 4th, we had the pleasure of celebrating our one-year anniversary with an event at The Downtown Independent in LA as part of the Los Angeles Music Video Festival. “Directing Music Videos: Women of Color Behind The Camera,” was a discussion offering a range of perspectives to women of [...]

S-HEKH SHEM HETEP

In celebration of our one-year anniversary, Free The Bid hosted “Directing music videos: Women of color behind the camera,” as a part of the Los Angeles Music Video Festival. Actress Kiersey Clemons  and Free The Bid founder Alma Har’el led an inspiring panel, consisting of singer Macy Gray; Rhea Scott, [...]

LP FOR THE NEW YORKER

Wondering how easy it is to find the perfect woman director on our amazing database? The team at The New Yorker put our site to the test when searching for a comedy director for one of their latest issues. Hoping to find an experienced comedy director to shoot TV comedy [...]

EBAY x FREE THE BID

Suzy Deering, CMO of eBay, and PJ Pereira, CCO of ad agency Pereira & O’Dell, are among Free The Bid’s earliest supporters. “The first time I heard about Free The Bid was – I received a phonecall from PJ,” recalls Suzy Deering of pledging soon after Free The Bid’s 2016 [...]

ANNA ROSE HOLMER

Portrait photo by Tayarisha Poe Anna Rose Holmer is a name to remember. Hot off the heels of her narrative feature debut, the critically acclaimed “The Fits”, she made headlines once again with her music video for James Blake’s “My Willing Heart,” starring Natalie Portman. With impressive documentaries, shorts, music [...]

BBDO STATS

“BBDO is committed to promoting and pursuing gender equality within the advertising industry.  That is why we did not hesitate to become one of the charter agencies pledging their support for the Free the Bid initiative.  Since making this pledge last September, the number of female directors invited to participate [...]

ANH VU FOR DIAGEO

Wild horses? Check. Lovers walking on air? Check. A gorgeous twilight ocean? Check. Chris Hemsworth? Check! We don’t like to use the word “epic” lightly, but it’s definitely the right way to describe Framestore Pictures director Anh Vu‘s latest work, “Choose Great,” for Buchanan’s Whiskey. Moving from one visually stunning [...]

PEYTON WILSON FOR HP

A young girl discovers a way to honor a grandmother who she’s recently lost, with help from some innovative HP technology.  Director Peyton Wilson‘s latest spot for HP tells an intimate story of loss and healing that beautifully captures the emotional resonance of its subject matter.  Not only was this [...]

JESSY MOUSSALLEM

Eloquent, elegant, emotional, and edgy, this music video by new director Jessy Moussallem is a powerful ode to the rise of the spirit of Arab women. Watch it and your heart will soar. 1.4 editor / curator Lyndy Stout talks with the just-signed to Caviar director (whose Free The Bid profile [...]