Archive

FREE THE BID GERMANY x BBDO AT REGIELOUNGE

On March 1st, our friend Steffen Gentis, Chief Production Officer at newly-pledged agency BBDO Germany, hosted roughly 750 people from the creative, advertising and film industries for a showcase and afterparty as a part of the Regielounge event series, held three times a year in Berlin. Regielounge shines a spotlight [...]

FREE THE BID x DIAGEO

We’re beyond excited to announce that liquor giant Diageo has taken the pledge to #FreeTheBid for women directors!  With Diageo’s global pledge, all of their ad agencies and content producers around the world will commit to put forward at least one female director as part of any creative bid. By harnessing the combined [...]

NICOLE DORSEY x BANK OF AMERICA

Director Nicole Dorsey (signed to Eskimo) brings an energy to set that’s obvious to everyone she works with. “It’s a sign of new times when visionary women like Nicole Dorsey can take their seat in the Director’s chair,” said Heather Brooks, VP Creative Director at Groupe Connect, who worked with [...]

TINY BULLET x BBC SPORT RELIEF

Director Tiny Bullet‘s latest spot for the BBC‘s 2018 Sport Relief campaign, “Any Sport Can Make A Difference,” shows both the beauty and the humor of every body pitching in to exercise together. Featuring a gorgeous ballroom dancer owning the floor in a wheelchair, a blink-and-you’ll miss it cameo from [...]

KIM NGUYEN x GA LOTTERY

It’s a classic set-up – a crack team of specialists (the Demolitionist, the Brain) receive a call that spurs them into action to pull off their next great heist. Except in this case (spoiler alert), there’s no heist necessary. Director Kim Nguyen cleverly plays off the familiar tropes of a [...]

SAMI’S PICKS – LOVE IS LOVE

In Sami’s Picks, our contributor Sami Kriegstein round ups a selection of the best recent music videos directed by women and shares them with us! Sami Kriegstein is the founder and creative director of the Los Angeles Music Video Festival, which just celebrated its 7th year in 2017! She is [...]

NINA MEREDITH x INTEL

The Opening Ceremony of the 2018 Winter Olympics in Pyeongchang was the backdrop for a spectacular light show, courtesy of 1,218 lightweight drones set into the sky in dazzling patterns by Intel. “Without hyperbole,” wrote Wired‘s Brian Barrett, “there’s really never been anything like it.” Obviously, pulling off this breath-taking display [...]

VANESSA CASWILL

The 400+ women directors in our database aren’t just applying their talents to commercial projects – many are showcasing their skills in episodic TV, documentary and feature film (and beyond)! Director Vanessa Caswill‘s latest project, a mini-series adaptation of Louisa May Alcott’s “Little Women,” shows the director taking a universally [...]

WOMEN DIRECTORS IN SUPERBOWL LII

Yesterday, the Free The Bid team participated in the 3% Conference Tweetup of the Superbowl, the most hotly anticipated advertising event of the year. With the help of Bernadette Rivero, Co Founder and President of The Cortez Brothers, we counted up the spots directed by women during this year’s game. Here [...]

ELISHA SMITH-LEVEROCK & FREE THE BID GERMANY

Free The Bid is a global movement in response to a global need – talented women directors all over the world just aren’t being given an equal chance to express their vision, expand their reels, and book commercial jobs that could help financially sustain their film and documentary careers. We’re [...]

CREATIVITY 50

In December, our founder Alma Har’el received the huge honor of being included in the AdAge/Creativity 50 for her accomplishments with Free The Bid over the past year. It was incredible to be included among such cultural game-changers as Patty Jenkins, Rihanna, Reed Morano, and Jordan Peele. “Prior to 2017, [...]

PAOLA MORABITO x BLUE APRON

There’s so much potential for connection through food – a well-prepared meal can bring together a family, change the tone of couple’s day, ease the loss of a loved one, or bring life to a party. In her five-part campaign for meal kit delivery service Blue Apron, director Paola Morabito [...]

KINGA BURZA x SPECIAL K

No more red swimsuit! Special K’s #PoweringYou campaign represents a new direction for the brand – it’s packed to the brim with women of all ages and stages of life, each a force of energy in her own right. Through director Kinga Burza’s lens, a pregnant woman swims laps in [...]

ADINAH DANCYGER – THE LIFE OF A SHORT FILM PT. 1

How does a short film come to be? What’s the process that takes the initial spark of an idea from a director’s notes and sketches onto the set and beyond, to being screened in festivals, showcased on content platforms online, or winning awards?  Adinah Dancyger is currently in the midst of [...]

CHIARA GRABMAYR x PENNY

Although presents and decorations sometimes steal the spotlight during the holidays, Chiara Grabmayr‘s vision of the season takes a decidedly different turn. Chiara’s gorgeous spot for German supermarket Penny, created with agency Serviceplan, follows one brave woman’s journey through an obstacle course of wintery dangers – a frozen lake, a [...]