Archive

HOW TO FREE THE BID

FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the [...]

PAMELA ROMANOWSKY

Newly signed to Rocket Film, who discovered her reel originally on Free The Bid’s database, Pamela Romanowsky‘s work as a director spans branded content, feature film, documentary and television. This wealth across disciplines has yielded a rich and nuanced body of work. From her Refinery29/Dove Chocolate branded short Khethiwe and [...]

FREE THE BID TURNS 1

Have you ever seen a one year old who can run? Thank you to all  of you who made this possible by working with us every day. That’s right, our little initiative that could is celebrating its first year in action. What a year it’s been! What started out as [...]

DEMANE DAVIS

“Everybody loves DeMane,” Ava DuVernay enthuses when asked about director DeMane Davis‘s contributions to her series, Queen Sugar. It’s true – DeMane’s energy is infectious, and her personality instantly warms up the whole room. Signed to Sweet Rickey, DeMane Davis has been working in advertising for years – not just [...]

LOREN DENIS

Director Loren Denis‘s latest spot, shot for Burt’s Bees, is a sensory overload – a tribute to the vastness of nature. Images and sound envelop us and conjure up the power of waterfalls, rocks, mountains, and evergreens. This approach is par for the course with Loren’s work. French born Loren, [...]

SARA DUNLOP x HP

The holiday season is fast approaching, and with it, the rollout of holiday ad campaigns. For this year’s “Reinvent Giving,” campaign, HP and their agency BBDO, early adopters of Free The Bid, were intent on breaking the cycle of hiring from the typical list of male directors who would normally [...]

ALMA HAR’EL x P&G

Imagine a world where everyone could see one another through a mother’s eyes. P&G‘s magnificent Olympics 2018 campaign, continuing their ‘Thank You Mom’ series of ads, showcases the beauty of #LoveOverBias. The kind of love that rewards determination, perserverance and ambition even in the face of bullying and black eyes. [...]

CARA STRICKER

There’s a word in German, “gesamtkunstwerk,” that means “total work of art.” It’s an accurate term to use to describe Cara Stricker‘s video for music project DROOL‘s “Down”, fittingly shot in Berlin. Since DROOL is Stricker’s musical collaboration with musician John Kirby, the video allows her to fully flesh out [...]

REI NADAL

 “Impressions of Stolen Space,” Rei Nadal‘s pastel-tinged short film for Nicholas Kirkwood SS18, is full of contrasts. There’s the lightness and calm of the setting, compared against the somber and introspective mood of its three inhabitants. Are they all different versions of the same woman? Rei, as a director, plays [...]

EVA MICHON

Happy Halloween, from the Free The Bid team (hey, that almost rhymes)! Eva Michon‘s “All Shook Up,” is a perfect way to celebrate this ghouliest of holidays. A bruised man endures an absurdly convoluted automated phone menu after having his wallet stolen on his way home from a Halloween party [...]

LISA GUNNING

It’s hard to imagine a tougher conversation than breaking the news of a serious health condition. One of director Lisa Gunning‘s latest works for Kaiser Permanente, created with pledged agency Campbell Ewald, shows the way that life-changing news like this can seem to slow or stop time and alter your [...]

FREE THE BID AWARDS

On Tuesday, October 17th, the inaugural Free The Bid Awards were presented as part of the One Screen Film Festival in NY!  Our awards, in partnership with The One Club, honored the amazing directorial achievements of women in 5 categories: Best Commercial, Best Branded Content, Best Music Video, Best Cinematography, and Best New Director.    Our incredible panel [...]

MUNDO SISTERS x PEPSI

“I feel like there’s this duality in the color black,” fashion designer Alexander Wang muses over a pulsing bassline. The screen flickers with projections of light, images of choppy seas and chopped-up film strips in the Mundo Sisters‘ latest video for Pepsi x Alexander Wang (created for the Chinese market). [...]

MELANIE BRIDGE x JWT

Sleek, sumptuous and elegant, Melanie Bridge‘s spot for Period Equity (created with pledged agency J. Walter Thompson NY) starts out like many other ads for luxury goods. An intimately lit and lavish-looking interior, overlaid with a seductive voiceover, leads to a closeup on a model twirling a diamond-studded chain. But [...]

FREE THE BID x LAMVF

On October 4th, we had the pleasure of celebrating our one-year anniversary with an event at The Downtown Independent in LA as part of the Los Angeles Music Video Festival. “Directing Music Videos: Women of Color Behind The Camera,” was a discussion offering a range of perspectives to women of [...]