“I am absolutely thrilled with this initiative and could not support it more.It appalls me how much our industry, clients and brands are missing out on a huge, untapped, completely wasted pool of female directorial talent, not to mention female talent across all stages of production. A huge amount of money (from creating more brand success for our predominantly female-targeting clients) and awards (for truly innovative, disruptive work) are being left on the table. END THAT NOW and pledge #FreeTheBid.”
“I find Free the Bid so inspiring. It seems like a no brainer. Of course we should be getting more women filmmakers to bid on jobs! As with all great ideas, its such a simple one and the end result is going to be getting more diverse voices into the conversation and therefore more diverse voices into the work which makes the work better.”
“I’m starting #FreeTheBid so the ad industry can come together and take an affirmative step towards addressing what stops advertisers from working with women directors. I couldn’t have been an independent filmmaker and make the films I love if I didn’t make a living directing commercials. I want to make sure other women filmmakers have the same chance to sustain themselves while being creative and shaping the way women are represented in advertising. We have to start the change right now in the only practical and effective way – Let women be heard.”
Free The Bid started on Alma’s laptop.
With in a day of its launch it turned into a world wide movement.
We’re experiencing some welcomed growing pains and ask for your patience.
So far we’ve put all our resources on getting more pledges from
agencies and posting more women directors.
IF YOU WANT TO HELP US GET BETTER AND FASTER WITH OUR RESPONSE RATE PLEASE
CONSIDER MAKING A DONATION TO #FREETHEBID.
Once directed to our fiscal sponsor “women make movies”,
scroll to Free The Bid & let us know in
honor of what you’re making the donation.
Some options –
- 1. Posting more pledged production companies on the site.
- 2. Posting more women directors and adding categories.
- 3. Faster response rate.
- 4. Supporting ad agencies’ producers with rep services.
- 5. Introducing more unsigned directors.
- 6. News letters, special screenings of women’s work and updates.
- All of the above.
“A simple idea that would force the entire ecosystem to consider women directors.”
“To find great female directors, first, you have to look for them. It’s that simple. #FreeTheBid reminds us all to open our eyes to the less obvious but perhaps even more brilliant choice.”
“We can all agree on the importance of diversity, but it comes down to access and opportunity. Free The Bid fosters both, prioritizing action over talk. It also points to a future where our daughters have the same access and opportunity we had. Hell yes to that.”
“It’s all too easy to see the disparity in our industry. So championing an initiative like Free the Bid was a no brainer. It’s a simple and smart way that we can all affect a sea of change.”
“This is about supporting some of the most talented directors in the world. Giving them a platform, with #FreetheBid, to shine as they deserve is a logical call to action we believe in 100%, on all fronts.”
#FreetheBid is supported by:
MEET THE CDDP SHOWCASE
“HP takes the pledge to #FREETHEBID globally. We believe the creative process of our ad agencies will be strengthened and we’re excited to implement this pledge globally and give women a voice in advertising to the benefit of everyone, everywhere. We hope to inspire more brands to join us in this pledge and #FREETHEBID”
“Visa is thrilled to take the pledge to #FREETHEBID globally. We want to partner with like-minded agencies who value diversity and inclusion as much as we do and are looking forward to seeing more women at the pitch and behind the camera.”
“The pledge to extend to women meaningful opportunities in our business is a simple and powerful idea. In the advertising industry, addressing diversity is critical to continued growth and success, and at eBay we’re committed to aligning all aspects of our work with our inclusion initiatives. We know that inclusion makes our company and our brand more competitive, and ensures that we will always be as creative as possible.”
Join some of the world’s greatest ad agencies and #FREETHEBID
Almost there you fighter.
Fill this up really quick and you officially pledged to #FreeTheBid.