FREE THE BID is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.
#FreetheBid is supported by:
Chief Brand Officer
"P&G brands are using advertising as a force for good and for growth, and our pledge to Free The Bid is an important step in accelerating the progress toward gender equality. We aspire to see an equal world between women and men with equal representation, equal voices, equal roles, equal pay and equal respect – and Free The Bid is the catalyst to move us all closer to equal representation among directors for the advertising we create."
"HP takes the pledge to #FREETHEBID globally. We believe the creative process of our ad agencies will be strenghtened and we're excited to implement this pledge globally and give women a voice in advertising to the benefit of everyone, everywhere. We hope to inspire more brands to join us in this pledge and #FREETHEBID"
Head of Production
"At LinkedIn, we strive to create economic opportunity for every member of the global workforce. Diversity of voice and perspective is critical to creating opportunity and transforming the creative voice as a whole. We are proud to join the #FreeTheBid movement to ensure more female voices are heard and that access to opportunity continues to evolve across the industry."
"TOYS"R"US is thrilled to take the pledge to #FREETHEBID. We believe having more women behind the camera is better for creativity and business. We are excited to work with our agency partners and look forward to seeing other companies join us to ensure our industry benefits from this critical initiative."
"Visa is thrilled to take the pledge to #FREETHEBID globally. We want to partner with like-minded agencies who value diversity and inclusion as much as we do and are looking forward to seeing more women at the pitch and behind the camera."
President and CEO, BBDO Worldwide
"We’ve seen firsthand how ‘Free the Bid’ opens up new opportunities for female talent and improves the quality of the work. We’re happy to support it."
"This is about supporting some of the most talented directors in the world. Giving them a platform, with #FreetheBid, to shine as they deserve is a logical call to action we believe in 100%, on all fronts."
Fred Raillard & Farid Mokart
Creative CEO, Founders Fred & Farid
"It's great to be "aware" of a problem, but only behaviors drive true change. #FreeTheBid is not a wishful declaration, it's powerful new reflex to hack our change-resistant industry."
We would like to thank the following production companies for their contribution to our website upgrade:
Thanks to the following Editorial Companies for contributing to our site maintenance.
Additional financial support from the following individuals:
Free The Bid would like to thank NeueHouse for providing us
a creative work environment in which to be inspired.
Director, Producer and Cinematographer.
Founder of #FREETHEBID
"I’m starting #FreeTheBid so the ad industry can come together and take an affirmative step towards addressing what stops advertisers from working with women directors. I couldn’t have been an independent filmmaker and make the films I love if I didn’t make a living directing commercials. I want to make sure other women filmmakers have the same chance to sustain themselves while being creative and shaping the way women are represented in advertising. We have to start the change right now in the only practical and effective way – Let women be heard."
Film director, film producer, screenwriter
and co-president of Viceland
"I find Free the Bid so inspiring. It seems like a no brainer. Of course we should be getting more women filmmakers to bid on jobs! As with all great ideas, its such a simple one and the end result is going to be getting more diverse voices into the conversation and therefore more diverse voices into the work which makes the work better."
Advertising consultant, founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn companies.
"I am absolutely thrilled with this initiative and could not support it more.It appalls me how much our industry, clients and brands are missing out on a huge, untapped, completely wasted pool of female directorial talent, not to mention female talent across all stages of production. A huge amount of money (from creating more brand success for our predominantly female-targeting clients) and awards (for truly innovative, disruptive work) are being left on the table. END THAT NOW and pledge #FreeTheBid."
CCO & Co-founder
Pereira & O'Dell
"A simple idea that would force the entire ecosystem to consider women directors."
"We’ve included a female director for consideration in 95% of our production bids. A female director was awarded the job on 30% of the projects. Before the initiative roughly 40% of all bids included a female director, now we are at 95%. Before the initiative roughly 10% of all bids resulted in a female director, now we are at 30%."
"Free the Bid’s work to raise awareness and transparency of the issue has motivated us to help change the stats. For us, it is not about filling a quota by giving opportunity to female directors regardless of talent, it is about the extra push to discover the best female directors in the industry.
Since CP+B pledged to Free The Bid, we have increased the amount of jobs directed by female talent by 400%. Of our jobs that required triple bidding, 20% were awarded to women."
Glenn Cole & John Boiler
CCO + CEO
"We can all agree on the importance of diversity, but it comes down to access and opportunity. Free The Bid fosters both, prioritizing action over talk. It also points to a future where our daughters have the same access and opportunity we had. Hell yes to that."
Executive Creative Director
M&C Saatchi LA
"It's all too easy to see the disparity in our industry. So championing an initiative like Free the Bid was a no brainer. It's a simple and smart way that we can all affect a sea of change."
SVP Director of Integrated Production, GTB US
"Free the Bid goes deeper than giving a voice to the female directors. It's a front to giving women a voice in the industry as a whole. As a production lead and female, I feel in a position to be heard, respected and recognized as a creative partner to my fellow comrades. The aim to integrate talented women into our bidding/project process has been highly received by everyone."
Almost there you fighter.
Fill this up really quick and you officially pledged to #FreeTheBid.